This crisis has affected pretty much everyone – big and small businesses but it is the small businesses and the self-employed who can be the most sensitive to lockdown.
It takes a certain kind of person to become an entrepreneur. In many ways, it is much simpler to have a job – you do not have to hunt for clients, do your accounts, understand finances, marketing, HR and many other things that are not your core skills. But still, it seemed like a good idea to ditch the simple life and challenge yourself in more levels than you ever thought is possible. And most of us, never looked back. It’s the best thing we have ever done.
That same crazy gene that possessed us to start off on our own, will also get us through the ups and downs. Even the Coronavirus tsunami. We just have to get creative.
Let’s get inspired.
Many car manufacturers have already switched to building ventilators. Number of them have formed a consortium including Rolls Royce, Ford and Airbus. Engineering firms like Prodrive who usually build racing cars have used their engineering skills and clean rooms to design ventilators. Dyson has also got involved in building ventilators.
Big name fashion designers like LVMH, Gucci, Prada but also high street retailers like H&M and Zara have all switched to producing masks and protective equipment. Perfume and alcohol factories are switching their production to hand sanitisers. This is an amazing example of agility and creativeness on how to pivot your business. But how can a small business with limited resources go about it?
Tip 1
– Look at your skillset and interests. Can you sew and get the supplies?
NHS has reached out to UK businesses to help them with masks and protective gear. But there are also care homes and private individuals who need masks to protect themselves.
Of course the masks and protective equipment have to pass the safety standards so check before you start. If you do not have a sewing machine, prices on Amazon start from £80.
Tip
2
– Can you drive and do you have a van, car or a taxi?
Many small businesses have switched to online services so if you are a taxi driver or a person with a van why not get in touch with your local food producers, farms and takeaways to help them deliver food to clients. There are number of independent food box delivery services like Abel & Cole or recipe box companies like Mindful Chef.
Big names like Ocado, Tesco and Waitrose are also in need of drivers. Quick search in London area shows that pay is £10.43 per hour to £146 a day.
Tip 3
– Are you a childminder or a nursery? You do not need a new licence to start a food business
If you are a childminder or run a nursery and have access to food supplies it is worth considering setting up food delivery as you do not need to apply for licence - the details you provided to Ofsted will be used to register you as a food business. There are a lot of people out there who are sick and unable to cook. Age UK and several other charities are overflowing with requests of help for the lonely and vulnerable.
Partner up with delivery or taxi drivers and you are good to go. You may need to do some free rounds but sure enough will be able to get some paying customers.
Tip 4
– Can you get your business online or improve your online presence?
There are masses currently locked up behind their computers willing to kill some time and in need of food and online shopping.
If you are a retailer, a restaurant, bakery or similar, improve your online presence. There are several SEO and Marketing businesses who are willing to offer some good deals right now, partnering up with a right person can help pivot your business effectively.
As a clothes, shoes or gift retailer, sometimes using big platforms like Amazon, Etsy or eBay is an easier way to get started. If your marketing was local before the crisis, now it’s time to become national!
Training, tutoring and coaching businesses have done really well during this crisis. Many of them have gained audiences they would have never dreamt of, all while offering sessions via Zoom or other similar platforms.
Tip 5
– If you provide marketing, copywriting, PR services, re-focus your customer base
Refocus your customer base to people who are pivoting. Get in touch with your current clients and see if they are stuck and willing to change their business model to online based.
People who are novices in moving online need help and need it fast. They are practically starting a new venture so be creative with your pricing.
Tip 6
– Do you have a skill you can share with others? Share it online.
This is for personal trainers, yoga instructors, tutors, photographers and alike. You are a pro and good at what you do. Provided you can explain it in plain English and make it interesting you may get more customers online than you did in you classroom.
An example would be a professional mountain guide who launched an online leadership course, teaching about risk, planning and teamwork.
Photographers make their name with “wartime” shoots, now is the time to get some unique shots of the crisis - during the day and night.
Tip 7
– Can you do product reviews?
If you are a make-up artist, hairdresser, photographer, videographer, collector – you might enlighten someone with insightful product review. It is a slow burn when it comes to income. You need 10,000-100,000 followers before brands start paying for this kind of service. However, with more people online than ever, it will certainly get your name out there.
Tip 8
– Our farmers need seasonal workers to pick fruits and vegetables.
It is the season to pick fresh fruits and vegetables. You can work two meters apart and be in fresh air. There will be limited supply of seasonal workers this year so it is quite crucial people sign up to this otherwise farms will struggle getting food into the shops.
If you cannot do it yourself, why not think about helping farmers recruit workers and scan CVs.
Tip 9
– Take advantage of offers and improve your skills. This is unique time.
There are many offers and discounts out there at the moment. People are offering gift vouchers and pay it forward deals. If you ever thought you needed support with certain aspects of your business but did not quite have the budget, now is the time. Plus there is lot of free advice.
Use this time to invest in yourself and improve your sales skills. You always need to be good in sales if you run your own business. View our interview to learn from experts like Alex Partridge (founder of LAD Bible) and other small businesses, what strategies they use to grow their client base and how they got their first clients.
Stay well!